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Azure Sept/Oct 2024 issue cover

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While it’s always comforting to return to your favourite artwork in a museum’s permanent collection, part of the thrill of going to a gallery is seeing what’s new. Special exhibitions speak directly to the current cultural moment, providing an exciting backdrop to a particular point in time. In that same spirit, Samsung created The Frame as a way to introduce a rotating series of canvases to your home. A lot of domestic art can become so familiar that you stop even noticing it, so it can be refreshing to add one ever-changing work into the mix — especially when that artwork is also an innovative multi-tasker.

When in use, The Frame is a premium television ready to screen the latest must-see programming. But between movies and television episodes, it becomes a dynamic gallery unto itself. The Samsung Art Store allows for ongoing customization with an ever-growing collection of artworks and designs. As your personal tastes, moods and decor shift, The Frame makes it easy to reinvent your space with just a few clicks of the remote.

The Frame TV by Samsung hangs above a wooden credenza
The Frame by Samsung features an Art Mode that displays your choice of artwork.

The Frame’s mission to bring art into your life extends outside the home, too. In October, Samsung brought an installation by Canadian artist Nicolas Abtan to The Well in Toronto. Abtan is known for creating mixed-media works that appear to be in the midst of transformation, with sculptural elements that often extend beyond the borders of a painting’s canvas.

For his work at The Well, he looked to Canada’s landscapes and seasons for inspiration, sculpting three-dimensional elements on top of The Frame’s bezels and connecting them to the visuals being shown on its screen. The partnership demonstrated both the wonder of art and technology’s ability to make that wonder more accessible. As the seasons change, The Frame by Samsung ensures there’s always something new to admire.

Art and Technology Converge with The Frame TV by Samsung

This premium television is a home entertainment system when on, and an art gallery when off.

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