If you’re looking to refresh your fall wardrobe, NN.07’s New York flagship is an especially good place to start. Long an under-the-radar favourite of TikTok menswear enthusiasts, the brand has been steadily building a more mainstream following ever since Jeremy Allen White wore its checkered wool Gael jacket on The Bear. That coat makes for a great introduction to NN.07, which specializes in sophisticated, easy-wearing garments that feel distinctive, yet not too flashy.

But while chef Carmy is clearly a fan, it may be best to think of NN.07 as a guy with a hard-to-pin-down accent who was raised by diplomat parents: He’s been everywhere, he’s seen everything, and he has the best taste in sweaters. Technically, NN.07 is a Danish company, but its name — “No Nationality” — actively resists that type of straightforward classification. Indeed, rather than positioning itself as an evangelist of Scandinavian minimalism, the brand’s About page instead states that “We believe in personalities not nationalities.” (The “07” comes from the year the brand was founded, meaning it came of age during the height of the digital nomad movement.) 

That same cosmopolitan confidence carries over to the look of the company’s stores, designed by Dutch interiors studio Reiters-Wings. For NN.07’s new Manhattan outpost (which is its first U.S. location), the firm began with a neutral base of creamy plaster walls, then layered in visual interest with bold colours, rich textures and intriguing accents. In the process, designers Tim Reiters and Adriaan Wings demonstrate a tried-and-true approach to creating a cool and composed ensemble, no matter what particular locale you might be headed to next.

Mind you, closer investigation does reveal one subtle nod to NN.07’s true country of origin. Along with evoking the cobalt blue used in NN.07’s branding, the custom tiles that clad the boutique’s back shelving and central column are based on a 1970s Nils Thorsson tile design, Bacca, that was originally produced at Denmark’s Royal Copenhagen factory. Reiters-Wings worked with Dutch tile company Palet to develop a modern reinterpretation, produced using a new printing technique that achieves similar pigments as the ones that resulted from Thorsson’s original faience production.

Apart from this homage to Danish design history, the rest of the shop speaks directly to the man on the move. Rounded aluminum display tables reference the curves of an Airstream Caravan — a Californian invention that is synonymous with the Great American roadtrip. This same design language is also used to create a loveseat that playfully riffs on the idea of the “boyfriend chair” — a regular feature in women’s boutiques intended to be a place for bored partners to sit while their girlfriends shop. Here, Reiters-Wings flips the script. “Take a seat on the beautiful linen velvet upholstery from Maharan and wait patiently until your man has finished shopping,” the firm says in its project description.

Added into the mix are a series of boulders, which complement the shop’s earth tones while also bringing a raw, elemental edge to the otherwise orderly space. Ceramic vases and sculptures by Leslie Scanlon act as another textural accent, recalling souvenirs from past adventures. The message: at NN.07’s New York boutique, shopping is its own form of journey.