Beautiful, solid, comfortable. When Simone Ferkul met ATTIC co-founders Melissa Gobeil and Susan Shaw, she asked them to choose three words that define their custom, ethically sourced gold jewellery and engagement rings. “Those are the three words they gave me, and they turned out to be very layered ideas about their brand, and who they are as makers and creators as well,” Ferkul says. These words served as the raw material — the diamond in the rough — from which Ferkul reimagined ATTIC’s multi-functional headquarters in a historic building in downtown Toronto. Equal parts office, workshop and by-appointment-only showroom, the space refracts the functional elegance of ATTIC’s work and provides daily inspiration for Shaw, Gobeil and the...
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Designed by Simone Ferkul, an elegant boutique foregrounds a hybrid work setting in which jewellers craft unique pieces backstage.